“We need to ensure our path to long-term, independent success,” said SoundCloud co-founder and CEO Alex Ljung. The cost-cutting move should put it on a path to profitability and allow it to better compete against larger rivals Apple and Spotify. Offices in San Francisco and London will be shut as SoundCloud will consolidate operations at its headquarters in Berlin and another office in New York. In January, SoundCloud said it was at risk of running out of money while a subscription tier launched last year hasn’t been as successful as the company's executives hoped. ![]() ![]() Music platform SoundCloud said today it would cut about forty percent of its workforce, or 173 staffers, a move that highlighted the German company's inability to create a stable business model on top of its large audience of 175 million listeners.
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